Levi's Stadium reverses friendship bracelet ban at Taylor Swift concert; 'Taylor-gating' not allowed

Dustin Dorsey Image
Wednesday, July 26, 2023
Levi's Stadium reverses bracelet ban at Taylor Swift concert
Taylor Swift fans are now allowed to bring friendship bracelets to The Eras Tour concert at Levi's Stadium after a controversial ban.

SAN FRANCISCO (KGO) -- Are you ready for it? In one week's time, what some consider the concert event of this generation will take place at Levi's Stadium - Taylor Swift's The Eras Tour.

Taylor Swift fans are now allowed to bring friendship bracelets to The Eras Tour concerts at Levi's Stadium after a controversial ban.

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Originally, the venue has posted in a statement:

"Tailgating is prohibited for the Taylor Swift concerts and there will be no designated viewing area outside of Levi's Stadium, Fans without event tickets will not be permitted to congregate in parking areas or on the streets."

Many Swifties took to social media, wondering why the ban was necessary.

However, it appears Levi's Stadium has now reversed its decision on the bracelets, tweeting that they are now allowed at the concert. "Friendship bracelets will be permitted at Taylor Swift | The Eras Tour concerts at Levi's Stadium. We are enchanted to see you one week from today."

Turlock's Morgan Ormonde went to a Las Vegas show and will be among the enchanted Swifties at Levi's. She's excited to see the bracelet ban reversed.

"I'm so excited," Ormonde said. "I actually bought these tickets during the first presale that happened. So, the fact that I got these was by the grace of God. My friends and I so excited to go."

If you're wondering why there was a specific ban on friendship bracelets, Swifties have been making and trading friendship bracelets at concerts simply to link themselves to the others who shared said experience. Its origin comes from the lyrics in Swift's song "You're on Your Own, Kid" from Midnights: "'Cause there were pages turned with the bridges burned, Everything you lose is a step you take. So make the friendship bracelets. Take the moment and taste it You've got no reason to be afraid."

Fans literally broke the internet trying to get a ticket to one of the two shows in Santa Clara and San Jose's Melissa Niehoff was not as lucky.

With new regulations at Levi's Stadium banning all "Taylor-gating", there will be no designated viewing areas outside for fans to be part of the evening without entering the stadium.

In her wildest dreams, Niehoff didn't think she wouldn't be able to experience T-Swift live at all.

"Over the span of her tour, a lot of her fans are gathering outside hoping that they can hear her music or see a screen,"Niehoff said. "I had the plan to go and so I'm really bummed to hear that Santa Clara is saying no."

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The Santa Clara City Council has proclaimed Taylor Swift as the honorary mayor of Santa Clara and will rename the city "Swiftie Clara."

20,000 unticketed fans showed up in Philadelphia earlier in the Eras Tour and Levi's Stadium is trying to make sure that doesn't happen here.

A spokesperson told us the rules are in place in order to provide a safe environment for fans and event staff. MetLife Stadium in New Jersey had a similar policy.

It's creating "bad blood" between fans and city and stadium officials.

"I'll move on and I'll be okay but a lot of us are super bummed," Niehoff said. "We just want to be there."

"I get that there's going to be a lot of fans but it's something that would normally happen at things like sporting events," Ormonde said.

With Levi's announcing Friday they would allow friendship bracelets at the venue after all, Niehoff hopes they'll "shake off" this rule too.

"I hope that Santa Clara will hear us," Niehoff said. "And if they can somehow fit us in and have cops direct or monitor, maybe there's an option there that they can look at."

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