Santa Clara to make Beyoncé honorary mayor, give her key to city ahead of Levi's Stadium show
SANTA CLARA, Calif. (KGO) -- Beyoncé is scheduled to bring one of the biggest concerts of the year right here to the Bay Area.
WATCH LIVE WEDNESDAY: ABC7's coverage of Beyoncé's Rennaissance World Tour at Levi's
It's not just ticket holders eagerly awaiting the event, key stakeholders in the local economy are looking forward to a windfall of business.
"Our hotels are close to or at maximum capacity," Christine Lawson, CEO of Discover Santa Clara said, "We've seen average rate lifts thus far of around $50 higher than we would this time of year, if there were no big name like Beyoncé in the city"
Beyoncé's concert comes only weeks after Taylor Swift's Eras Tour took over Levi's Stadium for two nights - the city still riding a high from the business those shows brought.
"We reached the highest occupancy and ADR levels, average daily rate, that we've reached this year thus far," Lawson said.
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Now, with the shows bringing many people who wouldn't otherwise visit the area to the Santa Clara, officials are hopeful that they can hold on to that momentum.
"They hang out at some fun bars and restaurants pre and post shows, and then really realize that they've made these great memories here," Lawson said, "And see what a great city it is, and choose to come back in the future."
Tuesday, the day before the concert, the City of Santa Clara plans to honor the star.
"We are going to present Beyoncé, or her representative, with a key to the city," Mayor Lisa M. Gillmor said, "Also, I'm going to make her honorary mayor for the day while she's here in Santa Clara. So it will be Mayor Beyoncé."
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Her longtime publicist, Yvette Noel-Shure accepted the proclamation on her behalf.
"I have worked with Beyoncé now for close to 27 years. And it gives me great joy to still be recognized for her contributions to the arts and to society at large," Noel-Shure said.
Yvette Noel-Shure said Beyoncé has spent a great amount of time honing her craft and creating memorable anthems.
"Who run the world? Girls. But also mantras to boost confidence to get the strength to get up in the morning," Noel-Shure said.
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